Guitar Hero Celebrates 20 Years – How a Plastic Axe Bridged Generations Between Music Fans

Marking 20 years after Guitar Hero first launched across the Atlantic, offering players everywhere the opportunity to become a rock star. Figuratively speaking, though you'd be hard-pressed convincing someone who has mastered the epic lengthy guitar solo in front of a packed living-room audience.

Created by Harmonix, the game provided users with a plastic guitar peripheral to match on-screen cues moving along the display in time with the music. Each riff corresponded to specific notes, creating the sensation of a genuine live show.

The studio previously experimented with rhythm games before partnering with the publisher, which was acquired by the gaming giant in 2006. Together, they laid the groundwork for a surprising massively profitable series that had a significant influence on numerous musicians featured, introducing classic groups to a new generation of younger players.

A former executive, ex-chief operating officer from the developer, remembers the initial budgetary hurdles in securing the recordings – even though the first two games mostly used rerecorded tracks.

“We reproduced all the music because the dollar figure was so high,” he says. “Even with the publishing rights by themselves, it proved extremely difficult. We failed to secure acts such as legendary groups – RedOctane had virtually no money, and our team was pretty convinced the project would flop. However, when the game took off, album purchases and radio play increased, all artists desired to participate.”

He continues: “One of the remarkable aspects was the number of parents reached out and thanked us for introducing their kids to the songs they adored. It evolved into a multigenerational thing.”

Timeless Music Gains a New Audience

Northern Irish group the Answer had their track on the 2008 game the popular installment. Lead musician Paul Mahon recalls the way the game brought classic rock to the forefront: “Guitar Hero provided a bigger, younger audience. Typically such music was seen as outdated material, however when it was included in the title and teenagers were finding it, suddenly it became trendy. This validated the genre, eliminating the ‘dad rock’ label. It provided all our music a new life.”

In 2008, the Answer’s first record was still unreleased in the US, meaning Guitar Hero served as a primary platform for exposure for the group as they went on a North American tour supporting AC/DC. “Their crew had on Never Too Late during travel, and several knew us from Guitar Hero,” Mahon says.

Major Band Titles and Lasting Impact

Rock’s biggest acts soon took advantage of the series’ popularity, including bands like Aerosmith, Metallica and Van Halen featuring in specialized spin-off titles that focused on each band’s catalogue and related stories, imagery and legendary status. In the case of, the Aerosmith edition, reportedly earned the band greater revenue compared to their records. It moved more than half a million units in its first week, while demand for their songs rose significantly during an era as the industry was already collapsing.

The series still motivates nimble-fingered fanaticism within the community. Recently, an online personality completed an impressive attempt of DragonForce’s Through the Fire and Flames – an infamously tough power-metal song popularized through the game – on Clone Hero, a freeware game with almost identical gameplay but an array of personalization features. The song is difficult even in the hardest setting, let alone played at double speed and without missing every one of the thousands of cues. The streamer claimed requiring months of practice to accomplish.

“Guitar Hero offers a, fantasy thing. Just as with Call of Duty, it doesn't imply you should pick up actual weapons and enlist,” says musician the artist.

DragonForce had already wrapped up a profitable run when their hit appeared in the third game, but Li says it turned them into widely recognized. “I recall the record label calling to tell me that our selling albums rapidly,” he says. “It exploded on the subsequent tour, and we were playing just before the headliners at the event.”

In fact, the band's visibility via the game proved so vast that it threatened to eclipsing all other the band has done. Last year, the song featured in a trailer for a major film. “In the past I felt otherwise, but I’ve made peace with it,” Li says. “Should you just listen to one DragonForce song, that's fine – everyone’s got their own musical journey and I’m glad we’ve been part in fans' experiences”.

Enduring Legacy from the Iconic Controller

Top-tier promotion, whether it’s for automobiles, clothes or video games, extends beyond than selling something – it evokes a longing. Was the game able to tap into that? “Precisely what our team aiming to achieve,” he confirms. “The excitement of performing as a music icon in the spotlight. From day one, the creators believed humans have a natural urge to create songs, and their goal was to leverage innovation to enable everyone to do it”.

The majority of Guitar Hero games came out over a mere half-decade from 2005 to 2010, featuring derivative titles such as DJ Hero, complete with a turntable controller, and the band-focused game. Subsequently, corporate focus on peripherals died down, aside from a brief comeback several years later.

Titles such as Clone Hero and newer releases have kept the community alive, and there’s set to be a new product from the original publisher on the way. A new studio has entered production on their first music game. The initial creators are participating in advisory roles. Are gamers prepared to welcome a new entry in the spirit of Guitar Hero?

“Our team believed such titles could be similar to sports games where you can update every year,” he remarks. “With abundant new music that it could be evergreen, thus I remain hopeful. It's entirely possible why it can’t persist for future fans.”

John Smith
John Smith

Eleanor Ashford is a master jeweler with over 20 years of experience in fine gold craftsmanship.