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TikTok is introducing a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform revealed that it now features over 1 bn AI videos.

Trial and Implementation

This change is being tested over the coming weeks before a global release. This shift coincides with a increase in AI content, spurred by recent AI video creators.

AI Content on Other Platforms

Studies have shown that almost one in 10 of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this material is considered “AI slop”, a term for poor-quality, bulk-generated content that is frequently nonsensical or surreal.

“We know from our community that many people like content made with AI tools, from computer-generated images to educational videos, and we want to provide users the power to see more or less of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

The platform disclosed that there are currently 1.3 billion videos on its app identified as made with AI. In total, more than 100 million videos are uploaded to the app daily, making AI-generated material a limited part of its total content library.

User Control Features

Viewers will be able to limit or boost the level of AI content they watch by opening the content preference feature in the platform and picking AI-made media. Additional categories that are already be adjusted under the tool include current affairs, clothing, beauty, and movement.

AI Disclosure Rules

Its guidelines oblige content makers to label convincing artificially created content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any realistic AI video that is unmarked can be deleted under its user guidelines.

Furthermore, the service will from now on add an artificially created tag to content made using its proprietary AI systems, or identified by an collaborative effort for spotting AI-generated material. This action is aimed to deter users from trying to circumvent the tagging system.

AI Literacy Programs

TikTok is additionally launching a two million dollar AI literacy fund for professionals and organizations to create learning resources about using AI responsibly. This initiative will assist non-profit groups focused on training programming and robotics.

Content Safety Approach

The platform has defended its content review process, amid discussion over intentions to make redundant a large number of safety staff in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation division in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.

A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most graphic content prior to it has to be seen by staff. TikTok announced a notable drop in disturbing and violent content seen by content reviewers over the previous year due to intervention by its automated systems.

“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”